Job Description

About the role

eBay is seeking an experienced and visionary marketing leader to head Brand Marketing for eBay Live. This role will shape how eBay shows up in the rapidly evolving Live Shopping space, driving both brand presence and business growth across multiple verticals from Collectibles to Fashion and more.

What makes this role exciting

• Drive significant impact: Your strategies will directly contribute to eBays growth and leadership within a high-profile part of our business.
• Innovate and experiment: From testing new paid media channels to piloting unique content formats, youll have the freedom to define new ways to connect with audiences.
• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.
• Leverage our unique position: eBays heritage in collectibles and fashion provides a powerful foundation for expanding into new categories and building a live shopping ecosystem at scale.

What you will accomplish

• Define, grow, and engage audiences for eBay Live building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).
• Develop and execute integrated marketing campaigns, from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.
• Lead a rigorous test and learn approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.
• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBays overarching business goals.
• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.
• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.
• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.
• Manage and optimize budgets, ensuring efficient spend and strong ROI across marketing activities.

What you will bring

• 10+ years of brand and/or growth marketing experience, including direct expertise in live shopping, livestream commerce, or interactive retail platforms.
• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.
• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.
• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.
• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.
• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

Do you have passion for innovation, experimentation and the future of commerce? We would love to meet you!

Base Pay

$162,000 - $216,300

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

Equal Employment Opportunity

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.

If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible.

Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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